Lara Grohmann

Lara Grohmann is a Predoctoral Researcher at the Chair of Communication Psychology and New Media within the Human-Computer-Media Institute at the University of Würzburg. She works under the guidance of Prof. Dr. Markus Appel.

• Education:
  • M.Sc. in Psychology (2024), University of Würzburg
  • B.Sc. in Psychology (2021), University of Luxembourg / Université du Québec à Trois-Rivières

Research Focus: Lara's work explores how moral values influence decision-making in digital environments, with a particular emphasis on sexism, motivated information processing, and the spread of misinformation. Her studies connect psychological theory with media effects research to address contemporary societal challenges.

Academic Contributions: Her notable research includes investigating moral judgment in video games, combining insights from moral psychology and media-based empathy to understand user behavior in interactive contexts.

Contact Information: Based on Campus Hubland Nord (Room 00.003), she can be reached via email lara.grohmann@uni-wuerzburg.de or phone (+49 931/31 83203). Consultation hours are by appointment via email.