Francesca Golfetto

Francesca Golfetto is a Senior Professor at Bocconi University, Milan, and currently teaches Market Strategy and Strategic Marketing at Bocconi Graduate School. She serves as Scientific Director of the Master of Marketing and Communication (MiMeC). Previously, she taught at the Universities of Venice and Turin, and held visiting roles as Professor at Oxford University’s Said Business School and Visiting Researcher at the University of Toronto. She contributes to academic committees, provides managerial consulting in strategy and marketing, and sits on the board of directors of listed companies.

Her research focuses on

• Competition and business strategy,
• Strategic Marketing,
• Business Marketing and Networking,
• Market strategy,
• Marketing communications,
• Marketing Events and Trade shows.

Though no publications are listed here, her professional activities span academic leadership, industry collaboration, and executive roles. She maintains active involvement in strategic marketing education and applied business strategy.