Florian Zach

Florian Zach is an Associate Professor in the Howard Feiertag Department of Hospitality and Tourism Management at Virginia Tech's Pamplin College of Business. He holds a PhD in Business Administration from Temple University and a Master's from the University of Innsbruck. His research focuses on strategic management in hospitality and tourism, including innovation behavior, market entry strategies, and disruption analysis. He co-founded the Alliance for Innovators and Researchers in Tourism and Hospitality (AIRTH) to advance innovation research in the sector. Dr. Zach's work emphasizes quantitative methods like regression analysis, structural equation modeling, and social network analysis.

• Education: PhD, Temple University; Master's, University of Innsbruck
• Research Interests: Firm innovation, disruption dynamics, short-term rentals, and market strategy
• Teaching: Teaches Strategic Management and Sustainable Entrepreneurship courses at both undergraduate and graduate levels.

His recent articles explore topics like Airbnb's impact on hotel markets, dual-branded hotels' entry strategies, and design standardization in short-term rentals. Awards include best paper/poster recognitions at APacCHRIE and NENA CHRIE conferences. He actively contributes to professional organizations like TTRA and serves on the Board of Directors for SETTRA.