Florence Law

Florence Law is an Associate Professor of Management and Lecturer in Strategy & Entrepreneurship at the University of Paris-Saclay's Jean-Monnet Faculty. She specializes in organizational transformation, business model innovation, and entrepreneurship ecosystems. Her research addresses digital transformation challenges for SMEs, outsourcing dynamics, and incubator operations.

Teaching roles include:

• Business strategy and entrepreneurship courses at IUT de Sceaux
• Master's program supervision in Digital Innovation Consulting
• National Student-Entrepreneur Status supervision

Leadership roles include:

• Director of the Pépite PEIPS Student-Entrepreneur Diploma (2018-2022)
• Organizer of the IUT de Sceaux Entrepreneurship Challenge
• Member of recruitment committees for management lecturers

Research focuses on:

• Backsourcing processes and organizational lock-in
• Effectuation theory in new venture creation
• Spatial/temporal dynamics of academic incubators

Her 20+ publications span peer-reviewed journals like European Management Journal and Revue Française de Gestion, with notable work on French leadership dynamics and start-up survival strategies. She actively contributes to entrepreneurship conferences including EGOS and AIMS.