Filipa Rosado Pinto

Filipa Rosado Pinto is an Assistant Professor at Iscte - University Institute of Lisbon's Marketing, Operations and General Management Department. She holds a PhD in Management (Marketing specialization) from Iscte and an MBA from IE Business School. With industry experience in FMCG and pharmaceutical marketing, her research focuses on:

• Consumer-brand relationships
• Brand management strategies
• Services marketing in hospitality contexts

Her publications frequently explore themes of authenticity in branding and consumer engagement. Teaching responsibilities include Marketing Management and Customer Service Management courses across multiple degree programs.