Ferdinand Daňo

Ferdinand Daňo is a Professor at the Department of Marketing, Faculty of Commerce, University of Economics Bratislava, and currently serves as the Rector of the university. His academic career spans decades, focusing on marketing and distribution management.

• University: University of Economics Bratislava
• School: Faculty of Commerce
• Department: Department of Marketing
• Academic Rank: Professor

Research Interests: Dr. Daňo specializes in marketing management, distribution strategies, consumer behavior, sustainable business practices, neuromarketing, and business innovation. His work bridges theoretical frameworks with practical applications in logistics and sustainable transport.

Article Trends: Recent publications emphasize electromobility, circular economy transitions, consumer neuroscience, pandemic impacts on supply chains, and responsible consumption. Collaborative efforts with European institutions highlight cross-border relevance.

Grants & Projects: He leads multiple VEGA grants (e.g., VEGA 1/0046/20, VEGA 1/0354/22) and participated in Horizon 2020 projects (e.g., eMobilita, EDGE). His projects address electromobility, crisis-driven distribution models, and sustainable innovation.