Eva Hanuláková

Eva Hanuláková, a Professor at the Department of Marketing within the Faculty of Commerce at Bratislava University of Economics and Business, is a leading academic in sustainable marketing and business transformation. She serves as Head of the Department and actively contributes to research in consumer neuroscience, circular economy, and electromobility.

Her research focuses on:

• Integrating neuroscientific methods into economics and marketing
• Optimizing sustainable business practices through intelligent systems
• Addressing challenges of circular economy adoption in Slovakia
• Advancing electromobility as a sustainable logistics solution
• Developing healthcare marketing strategies for social innovations

Key trends in her publications include interdisciplinary applications of neuroscience to business, systemic shifts toward circularity, and the role of marketing in sustainable development. She has authored textbooks on marketing management and consulting, emphasizing modern strategies and trends.

Her academic and research activities are supported by multiple VEGA grants, including projects on consumer neuroscience (VEGA 1/0354/22), circular economy (VEGA 1/0587/19), and electromobility (VEGA 1/0380/17). She teaches courses on entrepreneurial models, marketing management, and consulting frameworks.