Felix Brünker

Dr. Felix Brünker serves as an Assistant Professor at Niederrhein University of Applied Sciences within the Department of Textile and Clothing Technology through the Tandem Niederrhein program (BMBF FH staff). He holds a doctorate from the University of Duisburg-Essen where he was part of the DFG Research Training Group 'User-Centred Social Media', with additional international experience at the University of Sydney and University of Agder.

His research spans human-centered digital transformation, focusing on digital work environments, AI-human interaction, and organizational identity dynamics. He actively bridges academic theory with industry practice through collaboration with fashion brand FYNCH-HATTON, developing solutions for digital transformation in the textile sector. His teaching encompasses Digital Marketing and Digital Transformation for Master's programs including Global Trade and International Retail.

Analysis of his publications reveals strong emphasis on organizational behavior in digital contexts, with recurring themes of identity transformation, crisis communication, and AI integration in workplaces. His work frequently appears in top-tier journals like Journal of Information Technology and conferences including ECIS and HICSS.

Dr. Brünker supervises thesis projects on cutting-edge topics including AI-generated content in marketing, conversational agent integration, metaverse applications, and digital sustainability communication. His industry partnership with FYNCH-HATTON demonstrates commitment to translating research into practical textile industry innovations.

He maintains active research profiles on Google Scholar, ResearchGate, and LinkedIn, with recent publications addressing remote work transformation, social media activism, and virtual assistant design principles.