Fei Teng

Fei Teng serves as an Assistant Professor in the Department of Marketing at the NUS Business School, National University of Singapore, with her appointment commencing on 1 July 2025.

Her academic foundation includes:

• Doctor of Philosophy in Marketing, Yale University (2025)
• Master of Arts in Humanities & Social Sciences, Yale University (2023)
• Master of Philosophy in Humanities & Social Sciences, Yale University (2022)
• Bachelor of Arts (Economics) with Honors, Johns Hopkins University (2019)

Dr. Teng's research spans core marketing domains with emphasis on consumer behavior dynamics in digital environments, brand equity development, and data-driven market research methodologies. Her work intersects psychological triggers in purchasing decisions and emerging social media engagement frameworks, addressing critical challenges in contemporary marketing strategy formulation.

No scientific awards are documented in the available profile.

Advising responsibilities and research grant activities remain unspecified in current records.

Lab affiliations or research team leadership details are not disclosed in the source material.