Farhana Sajjad

Dr. Farhana Sajjad is a Senior Lecturer in Marketing at the University of Surrey, School of Business and Economics, with a focus on interdisciplinary research at the intersection of marketing and information systems. She serves as Director of Student Success and Programme Director for the MSc. Strategic Marketing (2022–2025).

• PhD, MSc, MBA, BSc (Hon) in related fields
• Senior Fellow of Higher Education Academy (SFHEA)
• Certified Management and Business Educator (CMBE)

Her research explores digital marketing, social media, technology adoption, and decision-making processes in retail contexts. Projects include improving visual usability in SurreyLearn and developing pre-arrival modules for student experience.

Scientific awards include:

• Senior Fellow of Higher Education Academy (SFHEA)
• Certified Management and Business Educator (CMBE)

Farhana supervises postgraduate research and has contributed to EU FP7 ICT-funded projects (2010–2012) on digital government and policy-making. She is affiliated with the UK Advising and Tutoring Association (UKAT) and certified as a Mental Health First Aider.