Fabio Musso

Prof. Fabio Musso is a Full Professor at the University of Urbino Carlo Bo, affiliated with the Department of Economics, Society, Politics (DESP). His research focuses on strategic management, digital transformation, sustainability in business, and cross-cultural studies in economics. Key areas include consumer behavior analysis, innovation in retail and manufacturing sectors, and the impact of digital technologies on global business models. Recent work explores topics such as greenwashing evaluation, post-pandemic market recovery, and the role of technology in senior care systems.

His academic contributions span studies on born global firms, industry-specific competitiveness strategies, and the integration of sustainability practices with digital innovation. Notable projects include cross-cultural validation of psychological assessment tools and analysis of consumer loyalty frameworks in retail environments. Prof. Musso’s work frequently intersects interdisciplinary themes, combining economic theory with practical case studies in diverse sectors like footwear, wine, and agritourism.

He holds a position as Full Professor, indicating a senior academic role with research and teaching responsibilities. While specific grants or awards aren’t listed, his extensive publication record highlights active engagement in both theoretical and applied research. Contactable via fabio.musso@uniurb.it, his research continues to address evolving challenges in global markets and societal systems.