Erick T. Byrd

Erick T. Byrd is an Associate Professor of Hospitality & Tourism and Director of the Bryan School of Business and Economics' Center for Industry Research and Engagement at the University of North Carolina at Greensboro. His work bridges academia with industry through applied research in community development, agritourism, and wine tourism.

Education:

• PhD in Parks, Recreation and Tourism Management (with Public Administration minor) – North Carolina State University
• M.S. in Parks, Recreation and Tourism Management – North Carolina State University
• B.S. in Recreation Management (with Business minor) – Appalachian State University

Research Focus: Dr. Byrd's work emphasizes sustainable tourism practices, economic impacts of agritourism, and stakeholder engagement strategies. He has pioneered studies on North Carolina's wine industry, including consumer behavior analysis and industry needs assessments. His pandemic-era research explores maintaining community projects under crisis conditions.

Publications Overview: His recent work focuses on NC wine industry dynamics, including market studies, stakeholder engagement, and strategic planning. Collaborations with industry groups like the NC Wine and Grape Council highlight applied research objectives.

Awards: No specific awards listed, but his contributions have been supported through institutional and industry partnerships.

Advising & Grants: Leads the Center for Industry Research and Engagement, coordinating applied projects with business stakeholders. Extensive collaboration with NC wine industry through commissioned studies. No student advisees listed in available materials.

Labs/Teams: Oversees the Bryan School's applied research initiatives, focusing on industry partnerships in hospitality, tourism, and business strategy.