معرفی
Erica Irlbeck is a Professor of Agricultural Communications and Associate Dean for Outreach and Engagement at Texas Tech University's Davis College of Agricultural Sciences & Natural Resources. She holds a doctorate from Texas Tech and has a background in broadcast journalism and public relations. Her research focuses on crisis communications, agricultural media, and curriculum development, with over 50 journal articles and 100 presentations. She authored The Crisis Communications Guide for Agriculture, Food, and Natural Resources (2023). Her work bridges academia and industry, addressing challenges in food safety, science communication, and rural community issues.
Education:
- Ed.D., Agricultural Education, Texas Tech University
- M.A., Agricultural Communications, Texas Tech University
- B.S., Agricultural Communications, Oklahoma State University
Research emphasizes crisis communication strategies, media framing of agricultural issues (e.g., opioid epidemic, antibiotic use), and the evolving demands of science communicators. Recent studies explore Gen Z engagement in science podcasts and consumer perceptions of lab-grown meat. She advises on USDA checkoff programs' digital presence and evaluates animal welfare labeling impacts.
Professional service includes leadership roles with the Western Region American Association for Agricultural Education, Lubbock County Farm Bureau, and Hub City 4-H Club. Teaching accolades span local and national recognition for courses in strategic communications and video production.
Her outreach initiatives focus on bridging gaps between agricultural science and public understanding, leveraging media and educational tools to enhance transparency and trust in the industry.
