Eric Li

Eric Li is a Professor and Associate Dean, Professional Graduate Programs at the Faculty of Management, University of British Columbia – Okanagan Campus. He holds affiliations with institutions like the York Centre for Asian Research and UBC Clean Energy Research Centre.

• Education: PhD in Marketing (Schulich School of Business, York University, 2012), MA in Anthropology (Chinese University of Hong Kong, 2003), BA (Hong Kong Polytechnic University, 2002)

His research bridges social innovation and digital consumption, focusing on equity in rural communities, food security, and sustainable fashion. He has explored how IoT technologies reshape consumer behavior and the role of corporate philanthropy in social change.

Recent publications highlight trends in food bank operations, blockchain applications for supply chains, and digital health equity. These align with keywords like public health, machine learning, and consumer privacy.

• Scientific Awards: Royal Society of Canada (2022), UBC Okanagan Researcher of the Year (2021), Kelowna’s Top 40 Under 40 (2018)

He supervises graduate students and contributes to interdisciplinary co-op education, serving on committees like the UBC Blockchain@UBC cluster. His community work includes the Smart Donate initiative addressing food insecurity.