Eric Johnson

Eric Johnson is a Faculty Director at the Center for Management of Enterprise in Media, Entertainment & Sports at UCLA Anderson School of Management and founder/CEO of WON Worldwide, a global sports media and entertainment revenue venture firm. He teaches MBA courses like Evolution of Sports Media and The Impact of COVID-19 on the Sports and Entertainment Industries.

• Education: B.A. in Economics (1991) from UCLA

Johnson's research interests focus on modern advertising revenue ecosystems, media strategy, and the intersection of sports, entertainment, and digital distribution. He bridges academic theory with industry practice through his leadership at MEMES and executive experience.

Scientific Awards:

• Multiplatform Sales Team of the Year (2008)
• Mediaweek 50 - Most Indispensable Executives shaping the future of media (2008)

His 18-year tenure at ESPN saw him grow a $4B advertising business across traditional and digital platforms, while his current work explores post-pandemic transformations in entertainment industries through venture capital and academic instruction.