Eric Eller

Eric Eller is Professor for Business and Media Psychology at THI Business School, Ingolstadt University of Applied Sciences, serving as Degree Program Director for Media Psychology and Digital Business. He holds memberships in the Deutsche Gesellschaft für Psychologie (DGPS) and Global Association of Applied Behavioural Scientists (GAABS).

His educational background includes:

• Doctorate in Social Psychology from Ludwig-Maximilians-University Munich (2014-2018)
• M.Sc. in Business, Organizational & Social Psychology from Ludwig-Maximilians-University Munich (2008-2014), supported by Studienstiftung des deutschen Volkes
• B.Sc. in Psychology from Ludwig-Maximilians-University Munich (2008-2014)

Professor Eller's research bridges psychological theory and digital business applications through three core domains: customer-company trust architecture development, Behavioral Design for digital decision-making contexts, and organizational Judgment & Decision-Making optimization. His work emphasizes practical implementation of psychological principles in corporate digital transformation, particularly focusing on human-centric system design and behavioral economics applications in business environments.

Professional affiliations include active participation in DGPS and GAABS, reflecting his integration of academic psychology with applied business solutions. His industry experience as Risk Manager at Munich Re (2013-2018) and Vice President Innovation at Swiss Re (2018-2019) informs his applied research approach.