Emmy Yeung

Dr. Emmy Yeung is a Senior Lecturer in Events and Tourism Management at the University of Chester, currently developing the MSc Tourism and Hospitality Management program. She serves on editorial boards for Event Management and the International Journal of Business Events and Legacies. Her teaching spans theoretical frameworks, authenticity, contemporary tourism issues, and technology applications in events and tourism.

Research specialties:

• Cultural experiences in attractions and events
• Urban neighborhood branding
• Tourist behavior during social unrest
• Educational innovations in tourism
• Social media engagement strategies

Recent publications examine student-led virtual tourism experiences and city neighborhood branding strategies. Dr. Yeung's work frequently employs structural equation modeling and comparative case studies across Asian tourism contexts.