Emanuel de Bellis

Emanuel de Bellis is an Associate Professor at the University of St. Gallen, specializing in empirical research methods related to Marketing, Behavioral Science, and New Technologies. His work primarily explores the intersection of artificial intelligence and consumer behavior, with a focus on how autonomous systems influence decision-making and adoption patterns.

• Marketing
• Behavioral Science
• New Technologies
• Research Methods

His research spans domains like AI assessment tools, zero-sum beliefs in autonomy, and mass customization. He has published extensively on topics including algorithmic evaluation effects, consumer adoption of autonomous products, and the psychological implications of smart technologies.

Recent publications on AI's impact on job candidates and autonomous systems reveal emerging trends in human-AI interaction, technological substitution, and behavioral adaptation. His empirical studies bridge consumer psychology with technological innovation, emphasizing practical implications for businesses and policymakers.