معرفی
Prof. Ellen van der Werff is an Associate Professor of Environmental Psychology at the University of Groningen’s Faculty of Behavioural and Social Sciences. Her research focuses on factors influencing pro-environmental behavior, including environmental self-identity, behavioral interventions, and the role of organizational values. She collaborates across disciplines to address real-world sustainability challenges, such as circular consumption and climate action.
Research Interests:
- Environmental behavior and behavioral change mechanisms
- Environmental self-identity and its motivational role
- Designing effective interventions for sustainable consumption
- Workplace sustainability and organizational influence
Recent Research Trends: Her work emphasizes the intersection of psychology and policy, particularly in promoting consistent pro-environmental actions through intrinsic motivation. Key areas include reducing meat consumption, enhancing recycling behavior, and evaluating the impact of financial incentives on sustainable transport.
Grants & Projects:
- Principal investigator on the CircEUlar project (EU-funded, 2023-2027)
- Leading studies on electric vehicle adoption and circular economy pathways
- Collaborations with policymakers to design behaviorally informed sustainability policies
Labs/Teams: Member of the Environmental Psychology Group, fostering interdisciplinary research on environmental decision-making.
