Ellen H. Kim

Dr. Ellen H. Kim is an Assistant Professor in the Department of Hospitality Management at City University of New York's School of Professional Studies. She brings extensive cross-institutional experience from previous roles at SUNY Plattsburgh, Western Illinois University, Temple University, and the National Laboratory for Tourism and Electronic Commerce (NLTeC). Her industry background includes positions as Customer Service Agent, Marketing Specialist, and Tour Guide.

Her research focuses on:

• Hospitality/tourism marketing strategy and management
• Digital and internet marketing applications
• Destination branding and advertising techniques
• Information Communication Technology in tourism ecosystems

She actively collaborates with Destination Marketing Organizations and Convention Bureaus while providing industry consulting services. Professor Kim teaches undergraduate courses covering lodging operations, hospitality marketing, research methods, and services management.

She maintains professional membership in the Hospitality Sales and Marketing Association International (HSMAI) and holds degrees from the University of Illinois (PhD) and Purdue University (MS).