معرفی
Eirini Vlassi is an Assistant Professor at the University of the Aegean and a Visiting Fellow at Neapolis University Pafos. She specializes in sustainable brand development for tourism businesses and destinations, with a focus on strategic internet marketing approaches. Her research integrates airline-airport-destination relationships and digital innovation in tourism promotion. She holds a Ph.D. from the University of the Aegean (Thesis: The Airline – Airport – Tourism Destination Authority Relationship: A Strategic Internet Marketing Approach).
She is affiliated with the Laboratory for Tourism Research and Studies (ETEM) at the University of the Aegean and contributed to the Athens Development and Destination Management Agency’s digital guide, 'This is Athens.' Additionally, she teaches Strategic Tourism Management as an adjunct lecturer at Frankfurt University of Applied Sciences (Germany) in their MBA in Aviation and Tourism Management program.
Her expertise spans tourism marketing, destination branding, and collaborative frameworks between tourism stakeholders. Her work emphasizes sustainability and digital strategies in tourism development.
