Edward Van Duffel

Edward Van Duffel is a Senior Lecturer in Applied Sciences at Wittenborg University of Applied Sciences. He holds an LL.M from K.U.Leuven and a Master in Management (F.I.M). With over 25 years of global experience in consumer goods, retail, and digital transformation, he has led major organizations including LEGO Group, GORE® Wear, and Bank Aljazira's digital transformation initiative in Saudi Arabia (2021-2023). His expertise spans omnichannel retail, strategic transformation, and web3 advisory.

• Education: Master of Law (K.U.Leuven), Master in Management (F.I.M)

Research interests focus on digital marketing innovation, customer-centric business models, and strategic transformation in consumer-centric industries. He frequently speaks at global forums on topics like digitalization in retail and brand experience.

As a strategic advisor, he supports companies in web3, M&A, and digital strategy execution. His advisory experience includes non-profit and for-profit boards across Europe and Asia.