معرفی
Dr Ed Cottam is a faculty member at Northumbria University, serving as the Director for Access and Participation in Business & Law. He holds a PhD in Business and Management Studies from an AACSB and EPAS accredited institution, with an MSc in Information Technology and FHEA status.
- Research Interests: Entrepreneurship, digitization, networks, sustainability, and knowledge creation
- Key Contributions: Led the multi-award winning PG Business Clinic, overseeing 700+ projects and generating £3.8 million in consultancy work
- Notable Clients: Nissan, Procter & Gamble, Akzo Nobel, UNESCO
- Accolades: British Academy of Management 'Highly Commended' (2017), Teaching Excellence Award (2018), Enterprise Educators 'Highly Commended' (2021)
His research spans entrepreneurship, network theory, and digital transformation, with articles in Entrepreneurship and Regional Development and European Management Review. Recent work explores intuition in advising elite performers and augmented reality applications in health. The PG Business Clinic under his leadership has impacted SMEs globally, with a 2021 REF case study measuring its productivity effects.
Scientific recognition includes:
- 2021: Enterprise Educators 'Highly Commended'
- 2018: Teaching Excellence Award
- 2017: British Academy of Management 'Highly Commended'
Ed supervises postgraduate researchers including Jeremiah Okorie and Matthew Boyd, and has co-led international business clinic expansions in London, Amsterdam, and Doha. Professional activities include hosting academic visitors like Prof Andrezj Jazinski and consultancy projects for UNESCO and Greggs Market Research.
