Ebru Genc

Ebru Genc is an Assistant Professor of Marketing at Hiram College since 2019. She previously held academic positions at Carnegie Mellon University Qatar and Abdullah Gül University. Her academic background includes a Ph.D. in Business Administration/Marketing from Temple University’s Fox School of Business, an M.S. in Finance from the University of Illinois at Urbana-Champaign, and a B.Sc. in Business Administration from Middle East Technical University.

Her research focuses on new product development, sustainable management, innovation in SMEs, country-of-origin effects, and mobile advertising. Key contributions include studies on cross-cultural mobile advertising effectiveness, SME internationalization strategies, and the role of environmental specialists in sustainable product development.

Dr. Genc has published in top-tier journals such as Industrial Marketing Management and Asia Pacific Journal of Marketing and Logistics. She has also authored a book chapter on sustainable new product development. Her work often bridges theoretical frameworks with practical applications in global marketing and innovation.

Her advising and grants section remains underdeveloped in the provided text, but her educational background and international teaching experience highlight expertise in marketing strategy and sustainable business practices. No specific lab affiliations are mentioned, though her research often involves collaborative projects with industry partners.