EVA MARIA CAPLLIURE GINER

EVA MARIA CAPLLIURE GINER is an Associate Professor in the Faculty of Economics at the Universitat de València, where she is affiliated with the Department of Marketing and Market Research. She is a member of the research group Mk & M 5.0 (Marketing & Management 5.0), focusing on contemporary marketing dynamics and consumer decision-making.

Her primary research interests include:

• Marketing
• Consumer Behavior
• Brand Management
• Private Label Brands
• Market Research

Dr. Caplliure Giner completed her doctoral studies at the Universitat de València with a thesis on consumer behavior toward distributor brands, supervised by Dr. Antonio Carlos Cuenca Ballester and Dr. Salvador Miquel Peris. While no recent articles are listed in the provided text, her academic work centers on understanding consumer motivations and brand selection processes.

She has not been mentioned as receiving any scientific awards in the available content.

There is no information provided about graduate students she may have advised or research grants she has led. Her ongoing academic contributions are likely tied to her research group's initiatives in modern marketing strategies and management practices.