معرفی
E. Scott Lathrop is a Professor of Practice in the Department of Marketing at the Whitman School of Management, Syracuse University, where he has served since August 2006. He is also a Consulting Affiliate at WMS Consulting, Inc. since September 2005.
Education:
- Ph.D., Marketing and Cognitive Studies, Cornell University (1994)
- M.S., Marketing and Cognitive Studies, Cornell University (1991)
- MBA, Marketing, Cornell University (1985)
Lathrop's research focuses on consumer behavior, brand pricing strategies, and decision-making frameworks in marketing. His 2021 publication in the Journal of Global Scholars of Marketing Science examines willingness to pay for store versus national brands, while his 2021 oral presentation explores pedagogical innovations in online case study discussions.
Key Teaching Contributions: He teaches courses such as Marketing Management, Brand Management, Consumer Behavior, and Strategic Brand Management at both undergraduate and graduate levels. His recent teaching roles include advising honors capstone projects and independent studies.
