Duygu Keskin

Duygu Keskin is an Assistant Professor in Industrial Engineering & Innovation Sciences at Eindhoven University of Technology (TU/e), conducting research at the intersection of design, entrepreneurship, and sustainability. Her work primarily focuses on the dynamics of product innovation in sustainability-oriented new ventures, examining how design and entrepreneurship contribute to creating innovations that transform society toward sustainable practices.

Dr. Keskin holds a PhD from Delft University of Technology (TU Delft), an MSc in Industrial Design, and a BA in Environmental Engineering from Middle East Technical University in Ankara, Turkey. Prior to joining TU/e, she worked as a researcher, project manager, and lecturer at TU Delft from 2007 to 2014.

Her research interests include:

• The dynamics of product innovation in sustainability-oriented new ventures
• Decision-making logics (causal and effectual) throughout product and business development
• Value creation strategies of sustainability-oriented new ventures
• Serious gaming in teaching alternative decision-making theories
• Design approaches in entrepreneurship education
• Circular business model innovation
• Smart city ecosystems and urban challenges

Dr. Keskin's recent publications demonstrate a strong focus on sustainable business model innovation, effectuation theory, and the integration of design thinking with entrepreneurial practices. Her work spans multiple disciplines, connecting engineering, business, and sustainability to address complex societal challenges through innovative approaches. Key themes include tactical experimentation tools for circular business models, sustainability assessment frameworks, and value creation in nascent ecosystems.

Her notable contributions include developing educational frameworks for entrepreneurship education, studying value creation in smart city contexts, and creating design principles for sustainability assessments in business model innovation processes. Her research has been published in reputable journals such as IEEE Transactions on Engineering Management and Journal of Cleaner Production.

As an educator, Dr. Keskin teaches courses related to design science methodology, innovation and entrepreneurship, and technology entrepreneurship, with a particular focus on sustainable development. Her teaching reflects her research interests, emphasizing practical applications of theoretical frameworks in real-world contexts.