معرفی
Duane W. Myer serves as an Associate Teaching Professor in the Marketing and Business Law academic area at the University of Kansas School of Business, where he integrates research and pedagogy to enhance strategic marketing education.
His academic credentials include:
- Ph.D. in Marketing, University of Kansas, 2013
- MBA, University of Kansas, 1995
- B.B.A. in Management, Iowa State University, 1984
His research examines the marketing-finance interface through pricing economics, marketing spending efficacy measurement, and consumer behavior modeling, with emphasis on translating theoretical insights into practical business applications. This work directly informs his classroom instruction, creating synergistic connections between scholarly analysis and real-world marketing strategy.
Teaching priorities encompass strategic marketing management, market segmentation techniques, new product development frameworks, and customer relationship optimization. He emphasizes analytical approaches to pricing and demand forecasting using decision support modeling, preparing students for data-driven careers in marketing disciplines.
