Dorthe Brogård Kristensen

Dorthe Brogård Kristensen is an Associate Professor at the University of Southern Denmark, affiliated with the Department of Marketing & Management. Her work bridges medical anthropology and consumer culture, focusing on intersections of health, body and identity, and medical pluralism, with a regional focus on Chilean and Danish societies. She leads projects on AI in healthcare and digital fitness culture, contributing to debates on self-tracking technologies and health branding.

• Education: Ph.D. in Anthropology (University of Copenhagen)
• Key Collaborations: Interdisciplinary teams in Denmark and Chile

Her research examines medical decision-making, technological affordances, and consumer strategies for health, with recent publications analyzing AI's impact on radiology and ethical implications of health data. She has presented at conferences on digital health and consumer culture, and her teaching includes medical anthropology and market ethnography at master's and Ph.D. levels.