Doron Samuell

Doron Samuell is a behavioural economist and consultant psychiatrist currently serving as a Research Fellow at the University of Canberra and Founder/Practice Lead of Behaviour, a consultancy solving complex behavioural problems for corporate and government clients through evidence-based approaches in manufacturing, health, and financial sectors.

His academic credentials include a Ph.D. in Quantitative research on data information asymmetries in life insurance contracts from the University of Sydney Business School (2017-2023), an M.Sc. in Behavioural Economics from LSE (2015-2017) with merit, a medical degree from The University of Western Australia (1982-1988), and Fellowship of the Royal Australian and New Zealand College of Psychiatrists.

Dr. Samuell's research focuses on behavioural economics applications in insurance, examining disclosure behaviour, information asymmetry, and financial advisor impacts through randomized trials and observational studies. His work develops interventions to improve underwriting accuracy and customer access to insurance products while addressing mental health barriers in coverage.

Analysis of his 2020-2023 publications reveals consistent investigation of disclosure gaps in life insurance using field experiments, with practical applications for reducing dishonesty and enhancing trust in financial services as demonstrated in the Journal of Risk and Insurance and Journal of Behavioral Decision Making.

His scientific recognition includes:

• 2024 award for outstanding public policy research by the American Academy of Actuaries

As Chief Investigator for the Australian Insured Lives Project and Board Member of Industry Innovation Science Australia, he leads longitudinal research on insurance customer journeys and provides strategic guidance on grant applications, resource allocation, and commercialization of research programs.

He directs Behaviour's multidisciplinary team of senior behavioural economists that designs and implements experiments to improve client productivity and profitability through advanced behavioural solutions and training curricula for financial advisors.