معرفی
Dominik Molitor is an Associate Professor in the Information, Technology, and Operations department at Fordham University's Gabelli School of Business. He holds a PhD from Ludwig-Maximilian University and previously served as a research scientist at NYU Stern.
His research integrates econometrics and data science to investigate digital retailing, location-based advertising, privacy/IT security, and advertising effectiveness. Key areas include mobile consumer behavior, geo-targeting, and quantitative UX analysis using large-scale observational data and field experiments.
Recent publications focus on mobile ad effectiveness, geo-conquesting strategies, data breach characteristics, and cryptocurrency analytics. His work consistently examines how spatial data and interface design influence consumer decisions in digital environments.
