معرفی
Dr. Dionne L. Boyd is an Adjunct Professor at LIM College, where she teaches courses in fashion marketing and business. She concurrently serves as CEO and Founder of IAM Marketing Agency, specializing in luxury and experiential marketing for clients like Neiman Marcus. Her industry background includes roles as a million-dollar buyer/seller and collaborations with entertainment entities.
Educational Background:
- DBA, Argosy University
- MBA, Mercer University
- BS, Hampton University
- Professional Coaching Certification, NC State University
Courses Taught:
- Business & Entrepreneurship Capstone in Fashion Marketing
- Advanced Fashion Merchandising
- Capstone In The Business of Fashion
Research & Professional Focus: Dr. Boyd's expertise spans luxury brand strategy, experiential campaign design, and African-American creative amplification through fashion shows. Her work bridges academia and industry, including textbook co-authorship and visiting professorships internationally.
Professional Affiliations:
- Founder/CEO of IAM Marketing Agency (current)
- Former Buyer & Seller at Neiman Marcus
- Visiting Professor at Polimoda (Florence)
- Marketing Textbook Co-Author for SNHU
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