معرفی
Dinara Akchurina is an Assistant Professor of Marketing at the Joseph L. Rotman School of Management, University of Toronto. Her research focuses on leveraging marketing tools to enhance customer experiences in online environments, particularly in product design for educational platforms and recommendation systems in e-commerce.
- Affiliations: Rotman School of Management (current), INSEAD (prior teaching role).
- Education: PhD in Marketing (INSEAD, 2014–2019), MA in Economics (New Economic School, Moscow, 2012–2014), BA in Economics (National Research University Higher School of Economics, Moscow, 2008–2012).
Research Interests: She explores quantitative marketing strategies, consumer behavior in digital spaces, and the design of effective online educational tools. Her work emphasizes practical applications in retail and edtech sectors.
Recent Grant: Investigates the impact of policy changes (e.g., overturning Roe v. Wade) on contraceptive choices (2024–2025).
Awards: Recognized with teaching excellence awards and scholarships from INSEAD, the University of Toronto, and Gazprombank.
Teaching: Currently teaches RSM250 - Principles of Marketing. Previously tutored at INSEAD in Prices & Markets and Econometrics.
Labs/Teams: No specific labs or teams explicitly mentioned in the provided texts.
