معرفی
Di ZHU is a Professor at the Department of Sociology of Consumption and Culture, Institute of Sociology, Chinese Academy of Social Sciences. With a PhD and MSc from the University of Manchester, she specializes in sociology of consumption, sustainable consumption, youth studies, and internet-society interactions.
- Education:
- PhD in Sociology (2011), University of Manchester
- MSc in Social Research Methods and Statistics (2006), University of Manchester
- MA in Sociology (2005), Shanghai Academy of Social Sciences
- BA in Sociology (2003), Fudan University
Her research focuses on consumption patterns across social strata, digital culture’s impact on youth, and sustainable practices in urban contexts. Recent projects include "Research on Green and Low-Carbon Social Lifestyle of Urban Residents" (2022–present, National Social Science Fund Key Project) and cross-national studies on consumption justice.
Key article themes include ethical consumption, digital literacy, gig economy dynamics, and cultural capital transmission. She has held leadership roles in academic committees like the Research Committee of Sociology of Consumption (Vice Chair) and contributes to national policy discussions via platforms like China Consumers Association.
- Positions:
- Vice Chair and Secretary General of the Research Committee of Sociology of Consumption
- Vice Chair of Cultural Sociology and Survey & Big Data Research Centre
