Devdeep Maity

Devdeep Maity is an Associate Professor of Marketing and Co-Director of the Center of Advanced Air Mobility at Delaware State University's College of Business. He also serves as the Founding Chair of the Advanced Mobility (ADMO) Special Interest Group at the Decision Sciences Institute. His research focuses on AI applications in marketing, vertiport design, consumer behavior, and influencer marketing. He holds a Ph.D. in Marketing from Oklahoma State University, an MBA from SBS Swiss Business School, and a B.E. in Mechanical Engineering from MVJ College of Engineering.

Dr. Maity's work bridges cutting-edge technologies like eVTOL and virtual service assistants with consumer psychology. He has published extensively in journals such as Journal of AI, Robotics & Workplace Automation and Computers in Human Behavior. His awards include the College of Business Annual Achievement Awards for Research and Teaching, and he has led grants from JPMorgan Chase and New Castle County.

His research trends highlight AI's impact on consumer trust, mental health, and marketing effectiveness. Recent articles address AI-based service assistants, anthropomorphism in chatbots, and vlog endorsement strategies. He actively contributes to professional organizations like the American Marketing Association and Academy of Marketing Science.

• Key Contributions: Vertiport planning, AI in service interactions, parasocial relationships in influencer marketing.
• Grants: Led projects on CO-OP programs and retail industry economic analysis during the pandemic.
• Teaching: Courses include Buyer Behavior, Promotional Strategy, and Social Media Marketing.
• Community Roles: Advisor to Marketing Club and Limitless Fashion Club; participant in national case competitions.

His interdisciplinary approach integrates technology, ethics, and consumer insights, positioning him as a leader in modern marketing research.