Denise Fecker

Denise Fecker is a Lecturer at the Management Center Innsbruck (part of the University of Innsbruck), focusing on Management and Tourism disciplines. Her academic journey includes a Ph.D. in Management (2020–present), M.Sc. in Market and Media Research (2016–2019), and B.A. in Multilingual Communication (2011–2015). She teaches quantitative methods and supervises bachelor’s/master’s theses, emphasizing practical research skills.

Her research interests center on sustainable tourism development, employee commitment in the tourism industry, crisis communication strategies, and quantitative research methodologies. She has conducted impactful studies on topics like seasonal workforce retention, organizational commitment dynamics, and pandemic-era tourism adaptation.

Fecker’s work has been recognized with the TTRA Best Visual Presentation Silver Award (2025) for her analysis of sustainable ski tourism perceptions. She actively engages in tourism policy studies, publishing extensively on workforce management, destination development, and crisis response mechanisms.

Her advisory roles span numerous student projects addressing employer branding, job satisfaction in alpine industries, and sustainable tourism practices. She has collaborated with regional tourism organizations, contributing to applied research initiatives like the MCI-Bergprofilstudie and ski resort crisis analyses.