Delphine Manceau

Delphine Manceau is a Professor of Marketing and Innovation at Neoma Business School and currently serves as its Dean. Holding a PhD from HEC Paris (1996) and a Senior Research Fellowship at Wharton School (1997), she specializes in innovation management, new product development (NPD), and strategic marketing.

• PhD, HEC Paris (1996)
• Senior Research Fellow, Wharton School (1997)
• Dean, Neoma Business School (France)
• Founder, Institute of Innovation and Competitiveness (i7, 2011)

Her research explores cross-functional collaboration in NPD, open innovation frameworks, and the cultural dimensions of marketing. She has contributed to policy reports for the French Ministry of Economics and the EU Commission, with a focus on innovation ecosystems and business model sustainability.

Delphine's recent publications analyze creative industries, design-marketing synergy, and taboos in advertising. These works span empirical studies of product preannouncements, comparative analyses of crowdsourcing vs design thinking, and holistic innovation approaches in economic theory.

Her career highlights include:

• Co-authoring the 16th French edition of Marketing Management with Kotler & Keller (2019)
• Membership in EU Commission's High-Level Expert Group RISE (2015-2018)
• Chairing AACSB's European Advisory Council (2018-2020)