Deike Schulz

Dr. Deike Schulz is a Professor of Applied Sciences at NHL Stenden University of Applied Sciences, leading the Organisations and Social Media professorship within the Academy Communication & Creative Business. She specializes in researching the impact of online communication on organizations and society, emphasizing meaningful communication, digital citizenship, and ethical leadership. Her work bridges academia and practice, involving students and external stakeholders in collaborative research projects.

She holds a PhD from Radboud University Nijmegen (2021) on organizational legitimacy in online communities. Her professorship focuses on themes like the influencer economy, filter bubbles, and intercultural communication. Key initiatives include the European Influencers Academy, promoting responsible influencing through workshops and research, and the Circular Meaningful Communication (CMC) model, a tool for analyzing and fostering meaningful online interactions.

Her research spans influencer dynamics, disinformation countermeasures, and digital citizenship education. Notable projects include analyzing the German game influencer industry and investigating trust-building in learning communities. She actively collaborates with organizations like Instinct3 and contributes to international conferences such as the Ostrom Workshop.

• Education: PhD in Management (Radboud University), MA in Media Art
• Key Projects: European Influencers Academy, Swipe Up Weeks, CMC Model Development
• Themes: Responsible Leadership, Media Ethics, Online Community Governance