Debbie Isobel Keeling

Debbie Isobel Keeling is Professor of Marketing and Deputy Pro-Vice Chancellor for Knowledge Exchange at the University of Sussex Business School. She previously served as Interim Executive Dean and Associate Dean of Engagement, and has held academic positions at Loughborough University and the University of Manchester. She is a Fellow of the Academy of Marketing Science and a Graduate Member of the British Psychological Society.

Research Interests: Her research spans health and social care, B2B channel enablement, and market-facing technologies. She focuses on digital inclusion, e-Health technologies, stakeholder engagement, and the use of augmented and virtual reality in consumer experiences. Her work emphasizes co-creation, digital equity, and the psychological mechanisms underlying immersive technologies.

Publication Trends: Her recent publications reflect a strong focus on digital health, AI in services, and immersive technologies. She explores how AR/VR can enhance customer engagement, how AI impacts service interactions, and how digital tools can be designed inclusively—especially for marginalized communities. Her work often involves interdisciplinary collaboration and real-world application.

• Fellow of the Academy of Marketing Science
• Graduate Member of the British Psychological Society
• Regional Editor (EMEA) for the European Journal of Marketing
• Guest Editor for multiple journals including Journal of the Academy of Marketing Science and Psychology and Marketing

Advising and Grants: She has supervised numerous PhD and postgraduate students in areas such as consumer psychology, health self-management, and digital engagement. She has led major grants from ESRC and AHRC, including Impact Acceleration Accounts, and currently co-directs the AHRC Sussex IAA. She also serves on the editorial boards of several journals and advises on research strategy and policy.

Labs and Teams: She leads the Augmented Reality Initiative at the University of Sussex and collaborates with multidisciplinary teams on digital health innovation, informatics, and inclusive technology design. Her work involves partnerships with health organizations, policymakers, and industry stakeholders.