Dean Kruckeberg

Dr. Dean Kruckeberg is a tenured full professor at the University of North Carolina at Charlotte's Department of Communication Studies. He specializes in international public relations and ethics, with a focus on global PR education and media integrity. His career includes leadership roles such as Executive Director of the Center for Global Public Relations (2008–2013) and Co-Chair of the Commission on Public Relations Education (1997–2012).

• Education: B.A. in English (Wartburg College, 1969), M.A. in Journalism (Northern Illinois University, 1974), Ph.D. in Mass Communications (University of Iowa, 1985).
• Professional Affiliations: Fellow of PRSA (since 1990), member of PRSA Global Affairs Task Force, and advisor to the Inez Y. Kaiser Memorial Scholarship.

His research explores international PR ethics, global media transparency, and cross-cultural communication. Notable works include Public Relations and Community: A Reconstructed Theory and the This Is PR textbook series. He has co-authored over a dozen books and numerous articles.

Dr. Kruckeberg’s awards include the 2021 Gold Anvil for Lifetime Achievement and the 2013 Atlas Award for International PR. He has lectured globally, including visiting professorships in Russia, Finland, and Germany, and frequently addresses topics like AI-driven PR challenges and strategic communication in authoritarian regimes.

He has advised institutions worldwide on PR curricula and ethics, including the UAE University and the Higher School of Economics in Russia. His work bridges academia and practice, emphasizing ethical standards in global communication.