De Liu

Dr. De Liu is the Xian Dong Eric Jing Professor of Information and Decision Sciences at the Carlson School of Management, University of Minnesota. He holds a Ph.D. in Management Science and Information Systems from the University of Texas at Austin (2004) and earned his M.S. and B.E. in Management Science from Tsinghua University (2000 and 1998 respectively).

• Current: Professor & Xian Dong Eric Jing Professorship (2020-present)
• 2017-2020: 3M Fellow in Business Analytics, University of Minnesota
• 2013-2014: Alan F. and Irene Bloomfield Associate Professor, University of Kentucky

His research focuses on AI/Chatbots, Gamification, Social Media Manipulation, User-Generated Content, Economics of Online Platforms, Crowdfunding/Crowdsourcing, and has been published in MIS Quarterly, Management Science, Information Systems Research, Journal of Marketing, and others. He is the Academic Director of the Master of Science in Business Analytics (MSBA) program.

Recent publications examine topics including bot gender in service contexts, ephemeral sharing design in dating apps, and AI streaming assistants in e-commerce. His work spans both theoretical frameworks and large-scale empirical studies, often involving randomized field experiments.

• Carlson School Research Award (2020)
• 3M Fellow in Business Analytics (2017-2020)
• Best Paper Nomination, Workshop on Information Technologies and Systems (2015)
• Associate Editor of the Year, Information Systems Research (2014)
• Best Paper Award, Southern Management Association Meeting (2014)
• Alan F. and Irene Bloomfield Professorship (2013-2014)

Dr. Liu has advised doctoral students including Zhihong Ke (Clemson University) and Pei Xu (Auburn University). His service includes associate editor roles at Information Systems Research and Journal of Organizational Computing and Electronic Commerce.