معرفی
Dawn Critchley is a Lecturer at Staffordshire University’s Department of Digital, Tech, Innovation & Business. With 20 years of industry experience in luxury brands, homeware, licensing, and freelance design, she specializes in Surface Pattern Design and digital techniques. She founded Patternologie, an initiative focusing on digital design education and creative workshops. Her work blends traditional art with digital tools, emphasizing biophilic design and nature-inspired art.
- Education:
- Masters by Negotiated Study in Surface Pattern Design (Staffordshire University)
- Postgraduate Certificate in Higher and Professional Education (Staffordshire University)
- BA (Hons) Surface Pattern Design (Staffordshire University)
- HND Fine Art (Newcastle-under-Lyme College)
Her research interests span Biophilic Design, enterprise strategies in creative industries, and innovative design processes. She actively contributes to industry collaborations, supervising live commercial briefs and developing curriculum materials. A Fellow of the Higher Education Academy (FHEA), she is committed to student support and graduate career development.
Her recognitions include institutional awards for facilities and social inclusion, alongside high rankings in research impact and quality from national evaluations.
