David Wong

Dr David Wong is a Senior Lecturer at the School of Law & Business, Fremantle Campus, The University of Notre Dame. He holds qualifications including a PhD from Curtin University, an MBA from Murdoch University, and dual bachelor’s degrees in Commerce and Engineering from Western Australia.

• Current affiliations: Notre Dame (2016), Curtin University (multiple teaching awards 2007-2013)
• International teaching experience: University of Hong Kong, Curtin Singapore, INTI Education Group, Charles Telfair Institute, and others

Research Expertise: Focuses on innovation, technology diffusion, emotional value, and service quality in banking and higher education sectors. His work explores social exchange theory applications, relationship marketing, and digital transformation challenges.

• Key themes: E-learning adoption, blended learning models, student-university interactions, trust in digital banking, consumer behavior in financial services
• Methodologies: Quantitative modeling (e.g., Bass model), qualitative analysis of educational environments

Article Trends: Recent publications examine relationship marketing in higher education, technology diffusion in communication applications, and cross-cultural financial services marketing in Indonesia and Southeast Asia. His work consistently addresses emotional engagement metrics and digital transformation impacts.

Scientific Awards:

• Emerald Publishing's Top 25 Australian Authors (2013)
• Best Paper Award - Curtin Teaching Forum (2009)
• Commendation Award - ICIM (2011)
• Multiple school-level teaching awards (2007-2013)
• Community service recognition for autism technology deployment (2014), drink driving campaigns (2012), and SIDS research (2012)

Academic Contributions: Supervised 3 PhD students to completion and over 10 Masters/Honours research projects. Serves on editorial boards and as conference chair. Professional affiliations include Associate of Australian Marketing Institute, Certified Practising Marketer, and Fellow of Academy of Marketing Science.