David Massey

David Massey is a Professor of graphic design at Savannah College of Art and Design (SCAD), holding the position since Winter 2022. He also serves as Digital Experience Director at UPS since 2020, leading large-scale digital initiatives. Previously, he held roles such as Interactive Design Director at Chemistry Communications (2012–2016) and Senior Professor at the Digital Media Arts College (2005–2011). His educational background includes an M.F.A. in graphic design from Lynn University and a B.S. in studio art from Florida State University.

His expertise spans digital strategy, UX design, and data-driven decision-making. He led a global website redesign for UPS in 2017, encompassing 225 countries and 38 languages, and pioneered A/B testing and multivariate testing on ups.com. He also developed curricula in web app design and SEO for graduate courses at SCAD. His work emphasizes balancing human-centric design with data analytics.

Massey has founded and led creative agencies, including Fullcolor Creative (2011–2022) and Vision Haus: Photography + Design (2003–2011), where he managed teams and produced brands for clients across industries. His career highlights include rebranding initiatives at Florida Atlantic University (2004–2006) and leading cross-functional teams for UPS's digital transformation.