David M. Carter

David M. Carter serves as an Adjunct Professor of Management and Organization at the University of Southern California's Marshall School of Business, where he specializes in the business aspects of sports and entertainment industries. His expertise is regularly sought by major media outlets for commentary on significant developments in professional sports.

Carter's research focuses on the economic dimensions of sports business, strategic marketing within athletic organizations, and the evolving landscape of professional sports franchises. His work examines how sports entities interact with corporate America, media networks, and public sector entities to create sustainable business models. He has particular interest in the financial structures of major contracts, sponsorship arrangements, and the economic impact of sports on local and global markets.

Professor Carter regularly appears in national media including Associated Press, CNBC, and World Today News, providing expert analysis on topics ranging from MLB contract structures to the economic potential of women's sports. His commentary on Shohei Ohtani's groundbreaking $700 million contract with the Los Angeles Dodgers demonstrated his deep understanding of sports finance and franchise valuation.

Carter founded the Sports Business Group in 1999 after more than a decade of consulting for sports and entertainment organizations. His consulting practice has served corporations, sports franchises, venues, law firms, municipalities, and individual athletes, giving him practical insight that informs his academic work.

He teaches both undergraduate and graduate courses including MOR-479 The Business of Sports and MOR-579 The Business of Sports Entertainment, where he examines professional sports franchises, amateur athletics, and collegiate sports through a business lens. His courses explore growth opportunities and innovative marketing strategies for attracting fans and corporate sponsors in competitive sports markets.