معرفی
David Fouvy is a Lecturer in the School of Media and Communication at RMIT University. He holds roles as an academic advisor and course coordinator, leading advertising strategy and client management courses. His expertise lies in marketing and consumer behavior, with a focus on the impact of communication on future consumption patterns.
Dr. Fouvy’s research investigates sports fan behavior, particularly using data from AFL season ticket holders, and explores community sport settings' food choices through the VicSport-funded "Game Ready" project. His industry experience includes over a decade at Cricket Australia as Head of Marketing, managing sponsorships and events, alongside roles at Adidas and FMCG companies.
He currently supervises research on political communication via Facebook during the 2019 Federal election. His work bridges academia and industry, emphasizing practical applications of marketing strategies in diverse sectors.
