معرفی
David Finken is a postdoctoral research fellow at ETH Zurich's Department of Management, Technology, and Economics (D-MTEC), working within the Chair of Technology Marketing in Zurich, Switzerland. His interdisciplinary research bridges technology, psychology, and marketing to deliver actionable insights for industry practitioners and societal decision-makers.
His primary research stream investigates psychological responses to mixed reality applications, examining conditions under which augmented reality (AR) and virtual reality (VR) yield positive or adverse outcomes through social psychology and organizational behavior frameworks. His secondary stream analyzes value capture mechanisms in digital goods versus physical goods and evolving human-to-human dynamics in AI-integrated environments, emphasizing the societal implications of artificial intelligence.
Dr. Finken's work provides critical foundations for technology marketing strategies, addressing real-world challenges in spatial computing adoption and digital economy transformations. His research methodology combines empirical behavioral analysis with theoretical modeling to generate practical frameworks for marketers navigating emerging technological landscapes.
