David Eugster

David Eugster is a faculty member in the German Department at the University of Zurich, affiliated with the Philosophical Faculty. His research focuses on cultural analysis, discourse analysis, and the history of advertising and consumer culture in Switzerland. He holds a PhD from the University of Zurich, awarded in 2015 after completing a dissertation supported by the Swiss National Science Foundation (SNSF). His work explores topics such as political correctness, Cold War cultural metaphors, and the transformation of social movements.

Key research interests include the intersection of language and politics, media discourse, and 20th-century socio-cultural shifts. Eugster has published extensively on topics ranging from the evolution of advertising's reputation in Switzerland to the symbolic role of consumer culture in post-war societal changes. His recent work examines the semantic history of terms like 'political correctness' and their cultural implications.

His publications demonstrate a focus on interdisciplinary analysis, combining historical methods with modern data-driven approaches in linguistic research. Collaborations include co-editing volumes on Cold War cultural history and consumer society dynamics. While no formal student advisees are listed, his contributions to academic discourse highlight his role in shaping debates on media, culture, and politics.