معرفی
David Dean is an Associate Professor and Head of Department for the Department of Agribusiness and Markets at Lincoln University, New Zealand. He joined Lincoln University in 1993 and was promoted to Associate Professor in 2018. Since 2020, he has served as Head of Department, and since 2013 has been Program Director for Lincoln's Master of Business program, guiding its transition to online and hybrid delivery formats. His administrative responsibilities include strategic coordination and operational management of the program.
David Dean's educational background includes:
- PhD from University of Houston, Houston, United States
- MBA from University of Houston, Houston, United States
- BA in Music and BA in Managerial Studies from Rice University, Houston, United States
Dr. Dean's research focuses on the marketing of experiential products (food and wine) and services (creative tourism, hospitality, and emerging food services), along with analytics for measuring social media interactions. His work examines consumer behavior related to alternative food products, sustainability attitudes in consumption, and service quality perceptions across various business contexts. He has developed methodologies to analyze 'Word of Mouth' through social networks to understand brand presence and consumer behavior.
Dr. Dean's recent publications reveal a strong emphasis on sustainable consumption patterns, particularly examining New Zealand consumers' attitudes toward alternative food products like micro-algae beverages and sea vegetables. His work frequently employs cross-cultural perspectives with collaborations spanning New Zealand, Indonesia, China, and other international contexts. Many studies apply sophisticated modeling approaches to understand consumer loyalty, service quality, and sustainable behavior patterns across diverse cultural settings.
Professional recognitions include:
- International Advisory Panel member for International Seminar of Science and Applied Technology (ISSAT 2020)
- International Advisory Panel member for International Seminar of Science and Applied Technology (ISSAT 2021)
- Co-editor in Chief of International Journal of Applied Business Research
Dr. Dean is actively involved in graduate education, currently supervising 4 PhD students and 1 Master's student on diverse topics including hierarchical service quality models, anti-consumption behavior, agribusiness supply chains, and social media engagement in brand equity. He has successfully supervised 15 postgraduate research students to completion across multiple international contexts and aims to graduate 2 research students annually. Dr. Dean emphasizes the importance of creating new colleagues through supervision and is always seeking to expand his research networks.
Dr. Dean works within international research networks, particularly with colleagues in Indonesia, China, and other Asia-Pacific countries. His research often involves cross-cultural collaborations examining consumer behavior across different cultural contexts. He has developed methodologies to analyze social media interactions that help understand brand presence and consumer behavior in digital environments.