Dave Williams

Dave Williams is a Lecturer (part-time) at St Mary's University, specializing in sport business disciplines such as marketing, sponsorship, and communication. With over 30 years of industry experience, he previously held roles in PR agencies, sports brands (e.g., Puma), and athlete management (focused on rugby union). His career also includes projects in sport retail and publishing.

He has been a module leader at St Mary's since 2018 while also teaching at other institutions in his field. His expertise bridges academic instruction and practical industry knowledge in sports business sectors.